Recently, a Roblox content creator named PLS DONATE made waves in the online gaming community by purchasing a billboard in Times Square to promote his Discord server. While this move was met with both excitement and criticism, it highlights the power and influence of social media and gaming platforms in today’s digital age.
Roblox is a massively popular online gaming platform that allows users to create and play their own games. With over 150 million monthly active users, Roblox has become a global phenomenon, attracting a diverse and engaged audience of gamers, creators, and developers.
One such creator is PLS DONATE, a YouTuber and Twitch streamer who creates content centered around Roblox. With over 400,000 subscribers on YouTube and 40,000 followers on Twitch, PLS DONATE has built a large and loyal following of fans who tune in to watch his streams, gameplay videos, and tutorials.
In an effort to grow his audience and connect with more fans, PLS DONATE decided to take a bold and unconventional approach. He purchased a billboard in the heart of Times Square, one of the busiest and most high-profile advertising locations in the world, to promote his Discord server.
Discord is a popular messaging and voice chat app that has become a staple in the gaming community. It allows users to create and join communities, called servers, where they can chat with other players, share content, and collaborate on projects. For PLS DONATE, his Discord server is a key part of his strategy for engaging with his fans and building a community around his content.
By promoting his Discord server on a Times Square billboard, PLS DONATE was able to reach a massive audience and generate a buzz around his brand. The billboard featured a simple yet eye-catching design, with the words “Join My Discord” displayed prominently in bold letters, along with a QR code that viewers could scan to instantly join the server.
The move was met with both excitement and criticism from the Roblox community. Some praised PLS DONATE for his creativity and boldness, while others criticized him for spending money on a billboard that could have been used for more practical purposes, such as charity or community outreach.
Regardless of the opinions surrounding the billboard, it highlights the power of social media and gaming platforms in today’s digital age. With so much of our lives taking place online, social media and gaming platforms have become the new public square, where ideas and messages can spread quickly and influence a large and diverse audience.
For creators like PLS DONATE, social media and gaming platforms offer an opportunity to connect with fans on a personal level, build a community around their content, and turn their passion into a career. By leveraging the power of these platforms, creators can reach a global audience and make a name for themselves in the crowded world of online entertainment.
However, with great power comes great responsibility, and it’s important for creators to use their influence in a positive and responsible way. While the Times Square billboard may have been a bold and creative move, it’s important for creators to remember that their actions can have a real-world impact on their fans and the wider community.
On Saturday, February 18, 2023, a billboard bought by hazem, the developer of the well-known Roblox game PLS DONATE, played in Times Square in New York City every six minutes for 15 hours straight, and then continued to play on Sunday. The billboard had an animation Paze made that showed a selection of tweets from community members, creators, and influencers of the Roblox game. It ended with a link to Hazem’s Discord server. That is the first time Roblox has been referenced on a non-corporate, user-funded billboard and just the second time it has been marketed in Times Square. The first time was an official announcement of the firm going public on the stock market.
Hazem hinted at a larger initiative in a teaser tweet he published before the billboard went live, stating that the “most loved comments [were] getting on a billboard.” Although most of hazem’s identity is kept secret, the general consensus is that the young developer is only 16 years old, making him one of the youngest successful developers on the Roblox platform (based purely on the number that’s given in his Twitter bio). Ad slots in Times Square are anticipated to cost anywhere from a few thousand dollars to over $50,000 depending on the amount of time, size, and position. This means that hazem has plenty of Robux on hand.
With the launch of his own game, music, art, and video label, Quataun, hazem has expanded into branding, publishing, and producing in addition to carving out a lucrative career as a Roblox developer. This label, which describes itself as a developing business, makes the commitment to “offer free services to all associated content providers, artists, or game developers.” Quataun will probably continue to gain popularity as more members of the Roblox community experience success on the platform and subsequently embark on larger and more “mainstream” projects. In a similar vein to MeganPlays’ Wonder Works Studios, Quataun will establish a reputation as an in-the-business organization founded by a creator who went above and beyond expectations.
In conclusion, PLS DONATE’s purchase of a Times Square billboard to promote his Discord server highlights the power and influence of social media and gaming platforms in today’s digital age. While the move was met with both excitement and criticism, it demonstrates the potential for creators to connect with fans on a personal level, build a community around their content, and turn their passion into a career. However, with great power comes great responsibility, and it’s important for creators to use their influence in a positive and responsible way.